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Your Lash empire starts here. Take the key.

N°1 Lash Training in France

Your Passion deserves an exceptional journey

Helene gives you the
Clé
to build your Lash empire.
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Chute

Going it alone?It's a bit like climbingwithout hands.

My goal: The only thing that should fall is your future clients... head over heels for their new look. No more technique vertigo or fear of the unknown: I'm your high-flying guide (with high precision).

"Trust me, I experienced the 'headache' before mastering the 'lash grip'. I slipped, I doubted, and I glued... plenty of things that weren't lashes. My role? To give you the map to the best holds so your climb is direct and stumble-free."

More than just a course, a springboard to a Glorious Future

Complete guidance: from your first application to your own studio, every step is designed for you.
At Helene B Academy, I help you start, build and run your business stress-free.

"Becoming an expert in lash artistry is no small feat! I pass on everything I learned the hard way so you can save time and fully enjoy your journey."
HB

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Everything is included

Your complete ecosystem, ready to go

Are you an elite trainer? Join the Helene B network and become an independent trainer. Deliver in-person courses at home, track your students with our dedicated tools, and earn attractive commissions on every course delivered. We provide the credibility, the technology, and the network.

Want to become a Lash Tech? You're never alone again. From learning to launching your business, our ecosystem supports you with 4 AI professors, a client CRM, automated accounting, a marketing studio, and your own pro page with online booking.

Whether you teach or learn — everything is right here.

Try for free
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TRAINING

4 AI Professors Available 24/7

Helene B (technique), Dr. White & Alice (science & wellness), Mr. Lecompte (accounting & tax), Carla & Hugo (marketing). Ask your questions, get expert answers instantly.

PRO SHOWCASE

Your Pro Page & Online Booking

Create your professional public page with your portfolio, services and integrated booking system. Your clients book and pay their deposit directly online.

MANAGEMENT

CRM & Smart Client Tracking

Manage your complete client file: appointment history, personalised lash mapping per client, loyalty program, automatic reminders. Every client feels unique.

ACCOUNTING

Automated Accounting with Papy

Mr. Lecompte, your AI tax expert, handles everything: income and expense tracking, invoicing, URSSAF calculations, financial projections and tax optimisation. Zero headaches.

MARKETING

AI Marketing Studio — The Agency

Create your Instagram visuals, TikTok videos and content strategy with a professional AI-powered creation studio. 80+ export formats, premium templates, auto subtitles.

COMMUNITY

Messaging, Forum & Expert Network

Instant messaging, categorised forums, video calls between members, progression badges and rankings. You're never alone again: a network of professionals surrounds you.

What I offer you

Choose your path

I will turn you into a perfectly equipped professional

Digital Path

Technical and strategic mastery, accessible from home, at your own pace.

FOUNDATIONS

390€
+
  • Who is it for? To start your empire with unshakeable technical and strategic foundations.
  • 1 Course of Your Choice: Launch your business by choosing your speciality (Classic Lash, Volume Russe, Lash Lift or Brow Lift).
  • Launch Coaching (1 month): 2 strategic sessions to validate your skills and define your action plan.
  • Strategic Bonuses (value 99.80€): Ebooks "Morphology & Mapping" and "Mission Success".

EXPERT

770€
+
  • Who is it for? To stand out, master multiple techniques and become profitable quickly.
  • 2 Courses of Your Choice: Combine two areas of expertise to create a unique offer and increase your average order value.
  • Strategic Coaching (3 months): 4 sessions to refine your technique, define your pricing strategy and become profitable.
  • The Marketing Arsenal (value 129.70€): All Foundations bonuses + the ebook "Nailing Your Photos".

ELITE(The Peak of Digital)

1690€
+
  • Who is it for? For future leaders who aim for the top of their craft and their online business.
  • Total Mastery: Full access to all 4 courses. Become an absolute lash expert.
  • Success Partnership (6 months): 12 coaching sessions to build and scale your business.
  • Professional Kit (value 490€): Receive everything you need to start practising and earning from day one.
  • Exclusive Access: The entire strategic library (value 309€) and 6 months of access to our professional tools.
Autonomy, Mastery, Excellence

Immersive Path

Access to hands-on mentorship, immersive experiences and our national network.

Private Home Training

+

Forget impersonal training rooms. An elite partner trainer comes to your home for a bespoke experience, ideal if you cannot travel.

1 Day - The Essentials

Technical refinement on one service + 3 months of access to the corresponding digital module.

2 Days - The Acceleration

Mastery of two techniques and business strategy foundations + 6 months of access to the digital modules.

3 Days - The Transformation

The complete programme to master all 3 core techniques, build your business and unlock 1 year of access to all online courses.

Ready to book your private training?

Book my strategy call

THE PRESIDENTIAL(1-Year Signature Path)

+

This is not a course, it is a high-return investment. The ultimate one-year path to go from zero to a recognised, supported and thriving business owner.

  • Hybrid Path: You start online to master the technique, then experience the immersion during a 3-day seminar in a luxury villa, and continue your ascent with one year of digital follow-up.
  • Business Guidance: We teach you how to attract the clients you dream of having, not just anyone.
  • Network Access Included: Become a Helene b. partner trainer without paying the initial entry fee. This is your ticket to join the inner circle.
  • Our Profitability Guarantee: If you follow our protocol to the letter and do not generate at least the amount of your investment in revenue within the first year, we refund you. Your success is our mission.

Ready to join the elite path?

Book my call with Helene

Become an Independent Trainer

+

This is not an offer, it is a path to excellence. Join our elite network and turn your expertise into a profitable empire.

  • Commission per Assignment: Earn a commission for every course you deliver using our tools and our support.
  • Lifetime Passive Income: Build your client portfolio. Every student you train earns you commissions on all their future purchases in our shop.
  • Independent, Never Alone: You are your own boss, but you benefit from the strength of our brand, our marketing strategy and our tools to grow faster than any competitor.

Ready to join the circle? Access is by selection only.

Join the network
Immersion, Network, Leadership
Resources

Your Premium Library

Practical guides written by lash experts, to deepen every technique at your own pace.

Alone, you go faster... Alone, you go faster...

...a myth that dies hard.

The truth ? Together, we aim higher, further, faster.

Personnage volant
500+ technicians supported

My pride, Your Successes!

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Become a Recognised Lash Expert

Choose the course of excellence designed to turn your passion into a profitable business.

Secure payment via Stripe
Instant access
500+ trained technicians
Support included
Fusée Fondations

FOUNDATIONS

Start your empire with solid foundations

390€
Instalment plans available
○
Choose your course: +
✓
Launch Coaching (1 month)+

2 strategic coaching sessions (30 min/fortnight) to validate your skills, build your confidence and define a clear action plan for your first weeks of business.

✓
Training Certificate+

Officially validate your new expertise with a personalised digital certificate, a mark of quality for your future clients.

✓
Bonus: Exclusive Guides +

Receive your two essential guides for a successful launch:

  • Morphology & Mapping Ebook (value 59.90€): Technical mastery for perfect results.
  • Mission Success Ebook (value 39.90€): Your 30-day action plan to find your first clients.

Receive your two essential guides to stand out:

  • "How to Nail Your Photos" Ebook (value 29.90€): Learn to create a portfolio that attracts clients.
  • Mission Success Ebook (value 39.90€): Your 30-day action plan to find your first clients.
Selection required

Select a course above

Couronne Expert

EXPERT

The bridge to mastery and profitability

770€
Instalment plans available
○
Choose your 2 courses: +
0/2 selected
✓
Strategic Coaching (3 months)+

4 strategic coaching sessions over 3 months. We work together to refine your technique, define your pricing strategy and overcome your blocks to become profitable.

✓
Expertise Certificates+

Receive a personalised certificate for each of your new skills, strengthening your credibility in the market.

✓
Bonus: Your Pack of 3 Strategic Ebooks +

Receive 3 strategic ebooks to master your technique and your marketing:

  • Morphology & Mapping Ebook (value 59.90€): Technical mastery for perfect results.
  • "How to Nail Your Photos" Ebook (value 29.90€): Learn to create a portfolio that attracts clients.
  • Mission Success Ebook (value 39.90€): Your 30-day action plan to find your first clients.
Selection required

Select 2 courses above

MOST POPULAR
Diamant Elite

ELITE

The complete transformation towards excellence

1690€
Instalment plans available
✓
Total Mastery (4 Courses)+

Unlimited access to our entire catalogue. Become an absolute lash expert, capable of meeting every request and charging the right price.

✓
Success Partnership (6 months)+

12 coaching sessions over 6 months (bi-monthly). This is no longer coaching, it is a partnership. We build and scale your business together, step by step.

✓
Professional Starter Kit (value 490€)+

Receive your complete starter kit at home with premium products hand-selected by Helene. Start practising and earning money from day one.

✓
Full Access to the Strategic Library+

(Total value 129.70€) Access ALL our current and future ebooks. From pricing to Instagram visibility, you have every key to dominate your market.

✓
Your Competitive Edge (6 months)+

A Helene b. exclusive: Access our professional online tools. Manage your clients, your accounting and your marketing like a true business owner. This is your secret to getting ahead.

Access the Elite
Clé d'accès au réseau

NETWORK INTEGRATION

Join the circle

BY APPLICATION
✓
3-Day Immersive Seminar+

Attend an exclusive seminar in a luxury villa with a pool in the south of France for an unforgettable transformation experience.

✓
In-Person Technical Refinement+

Benefit from live modules with Helene to perfect your craft at the highest level and achieve unparalleled mastery.

✓
Business & Mindset Mastermind+

In the evening, gathered around the fire pit, take part in modules on business development, leadership and the mindset of an inspiring business owner.

✓
Become a Certified Trainer+

For validated profiles, this seminar includes the official pre-training to become a certified trainer in the Helene b. network and start passing on your knowledge.

Request an Interview
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