Learn. Manage your business. Grow your empire.
6 AI-powered courses, client CRM, automated accounting, AI marketing and a community of 500+ technicians. Everything to build your beauty empire.
You're starting out...
You're passionate about lash artistry. But you feel alone facing technical, accounting, marketing questions... You deserve better than a solo journey.
You discover the ecosystem...
4 AI tutors, CRM, accounting, marketing, community, it's all here. A complete ecosystem designed for you.
You grow your business...
Your clients book online, your accounting is automated, your marketing runs itself. You focus on your art.
You're part of the community.
500+ technicians. Certified trainers. A network that supports, challenges and helps you grow.
Join the community →You're starting out...
You're passionate about lash artistry. But you feel alone facing technical, accounting, marketing questions... You deserve better than a solo journey.
You discover the ecosystem...
4 AI tutors, CRM, accounting, marketing, community, it's all here. A complete ecosystem designed for you.
You grow your business...
Your clients book online, your accounting is automated, your marketing runs itself. You focus on your art.
You're part of the community.
500+ technicians. Certified trainers. A network that supports, challenges and helps you grow.
Join the community →What's your journey?
Whether you're starting out, already a pro, or want to train, we've got everything for you.
You're a beginner
Want to learn lash extensions and launch your business? We guide you from A to Z.
- 6 complete courses available
- 4 AI tutors available 24/7
- Launch coaching included
- Supportive community
You're a technician
Already practising? Access the pro tools that will transform your daily work.
- Smart CRM & client tracking
- Automated accounting (Mr. Lecompte)
- Pro page & online booking
- AI marketing studio (L'Agence)
You want to train
You're an expert and want to teach? Join our trainer network and earn commissions.
- Commission on every course
- Lifetime passive income
- Marketing tools & support
- Hélène B brand & credibility
Everything on one platform
From learning to business, every tool is integrated. Pro tools included with your training.
* Included for the entire duration of your training. Optional subscription afterwards to continue enjoying the benefits.
4 AI Tutors 24/7
Hélène B (technique), Dr. White (science), Mr. Lecompte (accounting), Carla & Hugo (marketing). Instant expert answers.
Pro Page & Booking
Portfolio, services, pricing and online booking with Stripe deposits. Your clients book in 2 clicks.
CRM & Client Tracking
Appointment history, personalised lash mapping, loyalty programme, automatic reminders. Every client feels unique.
Automated Accounting
Mr. Lecompte handles everything: revenue, expenses, tax returns, invoicing, financial projections. Zero hassle.
AI Studio : L'Agence
Instagram visuals, TikTok videos, content strategy. 80+ export formats, premium templates, auto-subtitles.
Messaging & Network
Instant messaging, categorised forums, video calls, progression badges. You're never alone.
Excellence in training
Choose the path that matches your ambition. Hover over a card to see the details.
Start your empire with solid foundations
See details →+ 2 months of Pro tools included
↻ Hover for benefits
Foundations : Includes:
- 1 course of your choice (Classic, Russian Volume, Lash Lift or Brow Lift)
- Launch coaching : 2 sessions (1 month)
- Personalised training certificate
- 2 strategic ebooks (worth €99.80)
- Access to 4 AI tutors 24/7
The bridge to mastery and profitability
See details →+ 4 months of Pro tools included
↻ Hover for benefits
Expert : Includes:
- 2 courses of your choice
- Strategic coaching : 4 sessions (3 months)
- Expertise certificates
- 3 strategic ebooks (worth €129.70)
- Full access to pro tools
The complete transformation to excellence
See details →+ 8 months of Pro tools included
↻ Hover for benefits
Elite : Includes:
- 4 courses : total mastery
- Success partnership : 12 sessions (6 months)
- Professional equipment kit (worth €490)
- Complete strategic library
- 6 months access to pro tools
Payment plans available
Your pro tools are included during your training. Then, choose the plan that suits you.
Continue with your pro tools
Zero commission on your appointments. Keep 100% of your revenue.
Launch your business for the price of a coffee per day
- Unlimited client management (basic files)
- Pro page + online booking
- 30 AI messages/month
- 5 visual creations/month
- Community + monthly lives
- Email reminders
One more client per month = subscription paid for
- Everything in Essential +
- Mr. Lecompte accounting + taxes
- 150 AI messages/month
- 30 visual creations/month
- Full Lash Mapping
- Financial dashboard
- SMS + email reminders
€150 of separate tools for €89, everything unlimited
- Everything unlimited (AI, creations, mapping)
- Hélène mentoring 1x/month
- Trainer program eligible
- AI video creations
- White label
Pro subscription included with your training
After: free access (courses for life + 10 AI msg/month) or choose a subscription.
Why HelenB vs separate tools?
| Separate tools | HelenB Pro | |
|---|---|---|
| Booking + Client management | €59 (generic) | ✓ beauty specialized |
| Accounting + AI + Design | €49 | ✓ all integrated |
| Lash Mapping + Community | ✗ unavailable | ✓ included |
| Total | €108/month + commissions | €49/month, 0% commission |
Everything you need to know
Do I need a qualification to become a lash technician?
How long does the training take?
Are the tools included in the training?
Can I cancel my subscription at any time?
Is the training eligible for CPF funding?
Independent, yes. Alone, never.
I'm Hélène, founder of the Academy. I started my business alone, from scratch. The doubts, the mistakes, the loneliness, I know them all. That's why I created this ecosystem: so you never have to go through that.
"Believe me, I experienced the headaches before mastering the lash game. My role? To give you the roadmap so your rise is direct and stumble-free."Learn more about my journey →
Ready to turn your passion into a business?
Join 500+ technicians who chose not to be alone anymore. Access the Academy for free and discover the full ecosystem.
Or prepare your appointment before getting started.